Build-A-Bear's softer quarter and 2025 category data point to a split in plush: mass-market volume is cooling while premium and licensed plush for adults grows.
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From July 8, 2026, US importers must eFile compliance certificate data at entry through ACE. What the CPSC eFiling mandate means for plush toys and importers.
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The 2026 FIFA World Cup has set off a plush toy boom in North America, from Jazwares' official mascot line to Messi player plush, and what it means for plush brands and importers.
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In 2026 the US Supreme Court struck down IEEPA tariffs and a 10% Section 122 surcharge took over — stacking to ~17.5% on Chinese plush and flipping the China–Vietnam cost gap. What it means for plush brands and importers.
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CPSC recalled 227,500 Stephan Baby plush toys in 2026 — but the hazard was a removable plastic cube, not the plush. What it means for plush brands.
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Labubu sold 100M+ units in 2025, driving Pop Mart to $670M in H1 revenue from plush alone. Here's what happened, what went wrong in H2, and what it means for brands commissioning custom plush.
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